BIRTHDAY SALE
IRIE Turns 1!
Bestsellers
A mineral-rich, antioxidant-charged essence that soothes, hydrates, and protects — anytime, anywhere.
This ultra-fine mist delivers a daily wave of ocean-powered calm, merging the refreshing feel of a hydrating mist with the targeted benefits of a serum. Powered by marine minerals, antioxidant-rich botanicals, aloe, sea water, and centella asiatica, it works to visibly reduce redness, calm irritation, and defend against environmental stressors — all while supporting a resilient, balanced skin barrier.
Use it post-cleanse, pre-moisturizer, or anytime your skin needs a refreshing reset — even over makeup.
…..
Ideal For: Dry, Sensitive, Redness + Acne-Prone Skin | Made for ALL
Expertly developed by an esthetician
A conscious blend of plant-derived botanical oils that dissolves debris, lifts impurities, and boosts radiance while promoting comfort and defense against environmental stressors.
Fortified with antioxidants and vitamins, this cleansing oil doubles as a nourishing moisturizer to help soothe inflammation, regulate natural sebum production, and provide even the most delicate skin with phytonutrients—supporting suppleness, renewal, and a stronger skin barrier.
Now housed in a 60 ml bottle with a precision pump for a more hygienic, effortless application and enhanced product preservation.
…..
Ideal For: Every skin type, no matter the mood.
Expertly developed by an esthetician
Great for the skin, better for the earth.
These delightfully soft facial rounds are environmentally responsible, reusable, and machine washable. Each round has a double layer of organic, unbleached sherpa cotton to replace your single-use cotton pads/balls.
10 rounds / per set | Made locally in NYC.
Revel In The Power of Holistic Skincare
IN GROOV is where holistic beauty begins—rooted in nature, guided by your skin’s own intelligence. Our oil-based formulations, infused with mineral essences, work in harmony with your body to restore balance, nourish deeply, and elevate your skin’s natural rhythm.
This is more than skincare—it's a return to your elemental self.
As Seen In
“Every Mood delivers a fully immersive experience. The texture is lightweight with tons of slip but is deeply moisturizing.”
JANIAH MCKELTON | Byrdie Editor
